Hi, I’m Márcia!

Welcome to my page. Assuming you don’t know me, here are a few things I’m famous for:

• Translating category, shopper and consumer insight into growth strategies

• Defining where to play (category strategy, pricing, portfolio)

• Building go-to-market plans that actually land

• Driving shopper marketing activation, visibility and conversion across channels

• Aligning commercial, marketing and product teams around one clear direction

We’ll get along if you also love: new launches, solid forecasting… and all things competition.

Have I mentioned I love a good set of data?