Hi, I’m Márcia!

I sit at the intersection of strategy, category insight and go-to-market execution — connecting the dots between what consumers do, what brands plan, and what actually drives growth.

While doing so, I’ve paired up with global giants like eBay, Nestlé, Unilever, SC Johnson, Boehringer Ingelheim, and Coty.

Data-driven magic? Yes, please! I love using category data to piece together the shopper journey and unlock the “whys” behind a purchase.

I shine brighter working across functions, bringing clarity where things feel messy, and making sure good strategy doesn’t stay in a deck.

I’m multilingual and globally tuned-in.

We’ll get along famously if you also love: new launches, solid forecasting, turning insights into action… and all things competition.

Have I mentioned I love a good set of data?