Half strategist, half operator.

I’ve got 9+ years across eCommerce, FMCG and marketplaces.

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I turn consumer and brand insights into commercial growth.

how i think

Most commercial problems aren’t creative problems.
They’re clarity problems.

  • What is the real driver of growth?

  • Which lever actually matters?

  • What should we stop doing?

I focus on:

  • finding the insight that changes the strategy

  • building plans that teams can actually execute

  • making sure it delivers commercially

COMPANIES I’VE WORKED WITH

agencies i’ve partnered with

what I’ve done

eBay

Marketplace growth & buyer experience optimisation

Boehringer Ingelheim

Category strategy & retail activation

Nestlé

Commercial strategy & financial optimisation

Coty & Beauty Distributors

Demand planning & Brand execution

What I’ve brought in

+18% GMV growth by optimising category strategy, pricing and demand capture • +29% profit growth through data-led promotional strategy and ROI optimisation • +158% brand growth via integrated go-to-market strategy across retail, digital and influencer channels